Promoting local languages and providing relevant, homegrown content could increase internet adoption across the African continent, a new report finds. The report (pdf), published by the Internet Society, a non-profit dedicated to internet policy, finds that despite the increased access to mobile and telecom infrastructure in Africa, internet adoption was still lagging behind.
The continent’s full connectivity is being hampered by the lack of pertinent programs targeting its mobile users, and the availability of those programs in their own languages, says the report. In Africa, mobile is still the primary way of getting online, given the low availability of fixed lines. However, the continent is the least connected region in the world, with only 303 million out of 565 million mobile users accessing the internet via mobile. This showcases that the “barrier to further adoption today is less of an infrastructural problem and more of a relevance one,” the report notes.