The London Borough of Richmond upon Thames has launched a new customer service quality initiative focused on improving service across all its customer 'touch points' (i.e. phone, web, email, face-to-face etc.), resolving more customer problems at first point of contact, avoiding unnecessary customer contacts, and delivering greater value for money.
The 'Customer Service Excellence' initiative will lead to a significant expansion in the Council's customer services operation and, in the first stage of this expansion, completed in August 2009, Council Tax enquiries (the second largest call volume area for the Council), along with Housing Benefit and Council Tax Benefits, have been moved into the Council's centralised customer service centre. The customer service centre was already handling Environmental Services (waste, recycling, planning, trees, street cleansing etc.) and general Council enquiries. The expansion sees the service centre grow to 30 Full Time Equivalent personnel, a 24 percent increase.