Despite the economic struggle of the country in recent years, Jordan still enjoys several advantages over other countries in the Middle East, foremost among which are security, political stability, moderate culture, human capital and geographical location.
More needs to be done in regard to competitiveness, however, as this is an important indicator often used by financial, economic and business analysts to make recommendations regarding investment in that country, and to make comparisons and recommendations to multinational corporations that seek new markets and opportunities to invest.