- Published: 06 September 2021
The year 2020 has been a remarkably difficult year, as the COVID-19 pandemic disrupted lives and livelihoods. Now as organisations embark on the road to recovery, family businesses however have been under duress to transform their business models and adapt to a constantly evolving digital world. With an increased focus on customer experience, most family businesses have taken significant measures to update their existing legacy systems and are already reaping the benefits of a digitally efficient operating model.
Speaking at the Forbes Middle East Family Business Summit 2021, Dr. Sheikha Aisha bint Faleh Al Thani, Founder and Chairperson of Al Faleh Educational Holding, highlighted the digital initiatives adopted by businesses to bounce back stronger from the pandemic.
Addressing the audience, Sheikha Aisha said: “The journey of digitalisation was relatively slow in most family businesses. The outbreak of the COVID -19 pandemic accelerated the transformation in most businesses in order not to disrupt the day-to-day operations. We at Doha Academy schools and AFG College with the University of Aberdeen shifted the teaching and learning methods to online platforms as a result of the emerging and urgent demand. Our main concern was to ensure that the students will not be affected by the closure of schools and educational institutions.”
She added: “Our students and teaching body have learned to utilise the online platforms optimally and hence have benefited from this experience. As such we will continue to use online learning methods and tools within the teaching and learning experience even after this pandemic is over.’’
The inaugural Family Business Summit, which was hosted by Forbes Middle East recently, was attended by over 1,000 attendees virtually from across the globe, with heavy participation from across the Mena region.
The summit was held to discuss the evolving business landscape for family businesses in the current scenario and their importance to the Gulf region’s economy. The stellar speaker line up hosted some of the most influential family business leaders in the region who have been at the forefront of business and digital transformation at their groups.
One of the topics under discussion was about how family businesses are exploring the IPO route for their businesses and what are the pros and cons of taking the business public.
Dr. Sheikha Aisha, as a right fit for the discussion, was invited to be one of the main speakers in the summit and has shared her experience from transforming her business into a publicly listed company in the Venture Market of the Qatar Stock Exchange (QSE).
Dr. Sheikha Aisha is an inspiring leader in the field of education. She is the Chairperson and Founder of Al Faleh Educational Holding, which is the first woman-led Qatari company to go public and is the first Qatari educational institution to be listed on the Venture Market in the Qatar Stock Exchange.
Quelle/Source: The Peninsula, 30.08.2021