LMRA's new virtual assistant, Sanad, brings round-the-clock support to customers.
Bahrain's Labour Market Regulatory Authority (LMRA) has launched an artificial intelligence-powered virtual assistant, named Sanad, offering customers access to support and answers to their enquiries around the clock through the authority's official website.
The service, introduced on October 29, 2026, provides an interactive digital channel through which customers can communicate with the authority and receive immediate assistance, without being restricted to conventional office hours.
The launch forms part of wider government efforts to improve the quality of public services, simplify administrative procedures and accelerate Bahrain's digital transformation.
According to the LMRA's announcement, Sanad uses artificial intelligence technology to strengthen communication with customers and make assistance more readily available. The authority said the initiative is intended to reduce the time and effort required from individuals and businesses while improving operational efficiency.
Improvements to labour market services
The introduction of Sanad accompanies a series of improvements to the LMRA's digital services.
The authority reported a reduction of at least 25 per cent in service-level agreement timeframes, alongside a 100 per cent shift to electronic processing for the services covered by the improvements.
The changes also include a 25 per cent reduction in the number of approvals required to obtain the relevant services, improvements to the user interface and customer experience, and simplified procedures.
In addition, the authority has worked to standardise information about its services across its different communication channels, helping ensure that customers can access consistent information regardless of the platform they use.
These measures are intended to make administrative procedures more straightforward and improve the overall experience of people and businesses dealing with the authority.
What Sanad means for customers
Having access to assistance at any time can be particularly useful for people who need information outside conventional government working hours.
Employers and employees regularly interact with the LMRA over matters relating to Bahrain's labour market. Providing an additional digital channel for enquiries may make it easier for customers to find relevant information and understand the services available to them.
For businesses, clearer access to service information can also help simplify the process of understanding administrative requirements.
However, the authority's announcement describes Sanad as a virtual assistant providing support and answers to enquiries. It does not establish that every application, complaint or official transaction can be completed through the assistant.
Part of Bahrain's wider digital transformation
The launch comes amid broader efforts to modernise government services across Bahrain.
As part of the government's service-development and re-engineering programme, more than 1,300 government services have been documented, translated and published, with 800 services undergoing development and re-engineering across different government sectors.
The improvements have been informed by suggestions and feedback submitted through the National System for Suggestions and Complaints, known as Tawasul, comments from investors and findings from secret-shopper assessments of government services.
The programme has also included the introduction of service guides and service-level agreements aimed at improving procedural efficiency, service quality and the experience of government service users.
These developments reflect the government's wider focus on making public services more accessible, efficient and responsive to the needs of individuals and businesses.
Strengthening digital communication
Commenting on the initiative, Issam Mohammed Ramadan, Deputy Chief Executive Officer for Resources and Information at the LMRA, said the introduction of Sanad strengthens the authority's communication channels by providing customers with support and answers to their enquiries around the clock.
He also highlighted the authority's commitment to continuing to develop its services and make use of modern technologies to improve efficiency and service quality.
The launch highlights the growing role of artificial intelligence in Bahrain's public-service delivery, particularly in making information more accessible and improving communication between government institutions and their customers.
As digital services continue to develop, the effectiveness of virtual assistants will depend on the accuracy of the information they provide, their ease of use and their ability to guide customers towards the appropriate official procedures.
With Sanad now available through the LMRA website, Bahrain has introduced another digital channel designed to make labour-market information and assistance more accessible at any time of the day.
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Autor(en)/Author(s): Aalia Quadir
Dieser Artikel ist neu veröffentlicht von / This article is republished from: News of Bahrain, 31.10.2026
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