A new television advertising campaign was launched this week to raise awareness of a one-stop website accessing government and public services. "For local answers, look no further." is the message of the campaign aimed at promoting OnlineNI.net. John Price, deputy director of the NI e-Government Unit in the Office of the First and Deputy First Minister, who is responsible for the development of the website, said: "OnlineNI.net has links to over 4,500 websites, accessible to all through key themes such as business, agriculture, benefits, health, taxation, employment and arts and culture." OnlineNI.net is designed for ease of use and to be useful and relevant to as many people as possible.
It has a focus on Northern Ireland information and services across government, the wider public sector and far beyond. The scope of the site includes sport and leisure as well as arts and entertainment. All users have to do is key in www.onlineni.net and a world of Northern Ireland-focused information is at their fingertips.
The ad campaign is designed to ensure people are aware of OnlineNI as a local resource for information and services.
Autor: Maureen Coleman
Quelle: The Belfast Telegraph, 26.08.2004
