There are no quick wins when it comes to improving public services — technology solutions often fail when the organisational and cultural change is lacking. But the private sector has shown that when data is used well and non-CIO executives become champions, it creates a better customer experience and increased productivity.
While there are “pockets of excellence” within the public sector when it comes to using data to improve customer experience, there is a lot to be learned from the private sector in the way it has done the necessary organisational reform required to back up technology change, says IBM’s Murray Bruce.