New Zealand's size and dispersed population have led to innovative uses of technology, acting as a pilot market for broader application into larger European markets
According to Nicole Denjoy, the Secretary General of COCIR (The European Coordination Committee of the Radiological, Electromedical and Healthcare IT Industry), “Evidence is growing that, if left unchanged, Europe’s current healthcare systems will become unsustainable within the next 15 years.” Furthermore, the World Health Organisation (WHO), in its 2010 Health report suggested: “At a time when money is tight, before looking for places to cut spending on healthcare, look first for opportunities to improve efficiency.”