Changing Consumer Behaviour Reflects Growth in Rural Broadband Uptake
Changing consumer behaviour in the rural services market is a reflection of steadily increasing rural broadband uptake, according to Nick Carter, sales and marketing director for rural broadband company Farmside.
“The Farmside customer base has grown 140% since January 2007. With so many more rural people now on broadband, particularly satellite, the pull through to rural consumer behaviour is really starting to emerge,” he says.