Last month the Utah State Tax Commission, Division of Motor Vehicles (DMV), received the GovMark Council award for Best State and Local Marketing, as well as the Best Overall Marketing Program for its “On the Spot” marketing initiative. The awards recognize agencies for their excellence in government technology marketing efforts. A representative from Utah accepted the awards at an event June 28 in Washington, D.C.
The GovMark Council presented three awards: Department of Defense marketing, Federal civilian agency marketing, and state and local government marketing. The Best Overall Marketing Program was awarded to the highest-ranked marketing program of any category. Selection for these awards came from a panel of judges comprised of numerous senior leaders in government technology.
The Division was recognized for its innovative, cost-effective On the Spot marketing program. On the Spot allows participating vehicle inspection stations to issue renewal decals to citizens at the station, rather than citizens going to a DMV office. In addition to being a value-added service that drives business to participating stations, On the Spot is also a convenient way for citizens to renew their vehicles.
As a result of the DMV’s marketing efforts, On the Spot usage increased by 200 percent from 2005 to 2006. The DMV’s strategy was to inform citizens through existing communication channels, market the program to stations, and then provide stations assistance in marketing On the Spot to customers.
“On the Spot is an excellent service for local businesses and citizens, because of that we are dedicated to implementing a creative and effective marketing campaign,” said Rod Marrelli, State Tax Commission Executive Director. “We are pleased that the GovMark Council has recognized the value of our efforts.”
The GovMark Council is a non-profit organization that facilitates education and networking for senior-level marketing executives who serve the government Information Technology and Telecommunications market.
About Utah.gov
Utah.gov is the state of Utah’s official Web portal. It was ranked third in the nation in the Center for Digital Government’s 2006 Best of the Web competition and won first place in Brown University’s 2005 survey of state and federal Web sites. The portal is a collaborative effort between the state of Utah and Utah Interactive, LLC, a Salt Lake City-based, wholly owned subsidiary of eGovernment firm NIC (Nasdaq: EGOV).
Autor(en)/Author(s): Rich Olsen & Charlie Roberts
Quelle/Source: Business Wire, 30.07.2007
