“Under the e-governance project, the government is trying to bring many services to the doorsteps of the masses. However, it is important to generate awareness about how technology can change their lives as for many IT is still an incomprehensible mystery,” said a source in DIT.
Advertising agency, RKSwamy/BBDO has been appointed to carry out the campaign which will reach out to the masses through TV, print and radio. “We have also planned a lot of on-ground activities like vans going to village for maximum impact,” said the source.
Under the e-governance plan, around 1 lakh Common Service Centres (CSC) have been proposed, which will provide e-governance services in the country’s far flung areas. So far the government has implemented around 12,000 CSCs in eight states. “Apart from educating the masses about technology, the campaign will generate demand for the services,” added the source.
The national e-governance plan would include services like road transport, land records, commercial taxes, employment exchanges, agriculture, civil supplies, treasuries, land registration, policy and education at the state level.
At the central level it will cover areas such as insurance, central excise, National ID, pensions, e-passports, banking, passport, visa and income tax.
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Autor(en)/Author(s): Surabhi Agarwal
Quelle/Source: The Financial Express, 20.09.2008
