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Growing consumer concerns over the management and control of personal data and identity have galvanised a group of identity, customer management and privacy experts to establish an independent industry association, called the Personal Digital Identity Association (PDIDA).

The PDIDA provides an open forum to foster common agreement, promote best practice guidelines, share experiences and develop the nascent market of personal digital identity management technologies and services.

Originating in the UK, but not limited by geography, the PDIDA is focused on the responsible management of personal digital identities, primarily covering the perspectives of the consumer, as well as the implications and opportunities for businesses, service providers, technology vendors and government. The PDIDA founders include The Buyer-Centric Commerce Forum, Glasshouse Partnership, Information Answers Ltd, Midentity Ltd and PAOGA Ltd.

“Left unmanaged, our personal digital identity is on a collision course with corporate CRM systems, privacy concerns, compliance requirements, as well as UK and European legislation,” said Graham Sadd, CEO, PAOGA Ltd. “A new era is emerging where individuals will take a much more active role in the management of their personal information, empowering individuals to dictate how and when their details may be accessed and used by third parties. This environment offers potential mutual benefit to consumers, as well as businesses, government agencies and service providers alike.”

“The pending UK Government identity card legislation holds potential benefits,” said Iain Henderson, Development Director, Information Answers. “However, if the scheme is to reach its full potential there are significant issues to be worked through with private sector organisations, public sector bodies – and most importantly the individuals themselves. To date they have had little say in how the scheme will be deployed, and how it might benefit them in practice.”

Tim Kitchin, Partner, Glasshouse Partnership, commented, “From iPod to imode, from Skype to Sky+, from flickr to First Direct, organisations are growing rich by giving individuals greater control over their assets. But our most precious assets, our own personal identities, are increasingly out of control and demand safer management by personal asset management companies. We are seeking to ensure that people’s biological, social, and digital identities can be effectively managed by individuals as well as by businesses and governments.”

“There’s a tremendous wave of public interest and many different schools of thought emerging on this topic,” said Simon Grice, CEO, Midentity Ltd. “We’re looking to provide structure, direction and a forum for debate on those different opinions, and initiatives to create common agreement and pragmatic solutions. We believe that PDI-enabled organisations – those who understand and act on the opportunity to work with individuals to enable a better, more cost effective use of their data – will gain significant competitive advantage.”

“Giving individuals greater ability to manage their own data opens up huge ‘win-win’ opportunities, both to cut the cost of interactions between individuals and organisations and to create new services,” said Alan Mitchell, chairman, Buyer-Centric Commerce Forum. “But we need a common approach to make sure both individuals and organisations benefit, and to avoid unnecessary confusion and duplication of effort.”

The inaugural meeting of the PDIDA is an interactive workshop on 17 November 2005 at the Adam Street Club, 9 Adam Street, London WC2. Aimed at visionaries, decision makers and technical experts, the one day event is open to those who wish to be involved and make their voices heard. The workshop will help users, vendors and service providers prioritise critical issues and prioritise requirements and related objectives. The event is being organised by eema, Europe's independent industry association for e-business.

Quelle: Publictechnology, 04.11.2005

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