ACRA, the national regulator of business entities and public accountants in Singapore, also plays the role of a facilitator for the development of business entities and the public accountancy profession.
The new ACRA web site adopts a customer centric approach with more user friendly navigation. Key new features include info-graphics, dynamic visual design and new and intuitive navigation menus.
The most popular services and information are made more prominent on every page. On its home page for example, ACRA lists the most accessed services, such as buying information, searching the directory of registered entities, preparing financial statements using BizFinx and finding Singapore Standard Industrial Classification codes for business activities.
To meet the specific needs of our different user groups, information is also sorted into different business entities and related life cycles.
Under the section “What would you like to do today?”, users can click on their profile - companies, sole-proprietorship, partnerships or start-ups - and the web site intelligently shows services that relevant to them.
Information is organised and clearly presented to make it easy for users to navigate through the pages. Its ‘How-to-Guides’ section categorises guides based on users’ business events.
For example, on the ‘How-to-Guides’ page for companies, the site divides the collection of guides into three major events - before starting up a business, when managing a company, and when exciting a company - so that users know where to go at a glance.
There are also dedicated sections for public accountants and corporate service providers.
ACRA celebrated its 10th anniversary last month. In the last 10 years, ACRA has been staying ahead of the curve in terms of innovation and to facilitate the ease of doing business. An upcoming initiative include the revamp of its one-stop business registration and filing portal, BizFile, which will see an improved customer-oriented user interface, streamlined processes and new value added e-services and mobility options.
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Autor(en)/Author(s): Kelly Ng
Quelle/Source: futureGov, 14.05.2014
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