
Pattaya is moving forward with plans to modernize its public complaint handling system by integrating artificial intelligence into its customer relationship management (CRM) platform, aiming to enhance efficiency and service quality under its Smart City development strategy.
Mayor Poramet Ngampichet chaired a meeting at City Hall to review the proposed upgrade of the city’s long-running Pattaya Contact Center 1337 system, which has been in operation for around 12 years.